| February 3, 2003
FOR IMMEDIATE RELEASE
IFILM HITS PROFITABILITY AND APPOINTS ADAM FRANK
CEO
Online Testing Exchange, Portal and Publishing Business
Units Achieve Record Results
Los Angeles, CA. -IFILM Corp. (www.ifilm.com)
a leading consumer destination and entertainment marketing
resource comprising the IFILM Network, Online Testing
Exchange and the Hollywood Creative Directory, has achieved
profitability for 2002 and appointed Adam Frank CEO
of the company, announced Co-Founder and exiting CEO,
Kevin Wendle. Wendle will remain active as a member
of the Company's Board of Directors and the Executive
Management Committee
"With IFILM now profitable and all three business
units achieving record results, it's a great time for
me to turn the management of the company over to Adam
Frank, OTX President Shelley Zalis and the rest of IFILM's
executive team," said Wendle. "I am proud
of IFILM's accomplishments and confident in Adam's ability
to manage and grow the business."
Frank, who has been working directly under Wendle since
November 2001 as COO, will assume the position of CEO
effective immediately and report to the company's Board
of Directors. While at IFILM during 2001 and 2002, Frank
worked to double revenue, expand client rosters, and
streamline the overall business by decreasing operating
expenses by 25%. Ifilm.com has attracted XX advertisers,
and XX unique visitors monthly. Under the leadership
of Shelley Zalis, OTX saw exponential growth in 2002.
OTX continues to pioneer cutting edge research tools
and validate online research as a more effective alternative
to traditional methods.
Prior to joining IFILM, Frank was at Yahoo! where he
developed strategic partnerships with major media and
entertainment companies including Conde Nast, Disney,
Knight-Ridder, Rolling Stone, Sony Pictures Entertainment,
and USA Films. Before Yahoo!, Frank served as CEO of
TK Theatres, a leader in design and sales of high-end
home movie theatres. Frank holds a MBA and JD from New
York University. He received his BA in Political Science
from Boston University.
"Kevin has done a fantastic job of not only piloting
IFILM through a difficult economic environment but also
building a successful, sustainable business," said
Frank. "I am proud to have been part of that, and
look forward to continued collaboration with our incredible
management team led by Shelley Zalis, Blair Harrison,
Adam Stein, , and Jeff Black as we steer the company
to further growth."
IFILM Corp. (www.ifilm.com) is a leading consumer destination
and entertainment marketing resource comprising the
IFILM Network, Online Testing Exchange and the Hollywood
Creative Directory. The IFILM Network contains one of
the world's largest collection of short films and movie
clips available to watch online, and is now one of the
top ten streaming video sites on the web attracting
a monthly audience of over XX million coveted "buzz-building"
entertainment consumers. The IFILM network also includes
online distribution partners including Windows Media,
and Real Networks as well as offline distribution partners
including Lifetime Television and AMC Theaters. OTX:
The Online Testing Exchange (otx.ifilm.com),
is the industry's premier online market research agency
providing research and analysis products. IFILM also
operates Hollywood Creative Directory (hcdonline.com),
publishers of the renowned Hollywood Creative Directory.
IFILM is a privately-held company based in Hollywood,
California with investors that include Axiom Ventures,
Inc., Eastman Kodak Company, Liberty Digital, Rainbow
Media, Sony Pictures Entertainment, Yahoo! and Vulcan
Ventures, Inc.
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Contact:
Melissa Zukerman
Zukerman PR
310+275+0481
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